The government of Kerala has come out with a series of measures to bail out the film industry of the state, hit hard by the COVID-19 pandemic. The measures were launched by Chief Minister Pinarayi Vijayan in a bid to boost the sector and give relief to industry members.
One of the major announcements is the exemption of rent for film shooting locations all across the state. This would prove to be a motivation for filmmakers to restart filming, which has been hindered by the pandemic. The government will also provide monetary support to filmmakers who have not been able to complete their project.
The government has also decided to provide subsidies for movies that highlight Kerala's culture, tourism, and heritage. This move will help popularize the state's distinct identity and bring in more tourists. In addition, the authorities will help establish a film producers' association to organize the industry and address issues.
To facilitate Kerala as a center for film production, the state government will also establish infrastructure, including world-class studios and post-production facilities. This will not only attract international production but also enable local talent to access world-class facilities.
The Chief Minister underlined that the film industry is crucial in projecting Kerala's image and culture. He promised that the government would extend all support to revive the industry and help it grow.
The initiatives by the government have been hailed by industry players, who are hoping that these will assist the industry in its recovery from the effects of the pandemic. Through these announcements, Kerala is likely to reclaim its position as a leading destination for film shoots.