Outrage Over Image of Gandhi on Beer Cans by Russian Company
A Russian beer company has been accused of cultural appropriation for using Gandhi's photo on their beer cans. This act, involving India's 'father of the nation,' has gone viral on social media platforms such as Instagram and TikTok, sparking widespread outrage. The use of Gandhi's image on a product associated with indulgence and excess starkly contrasts with his legacy of peace and simplicity, leading to significant backlash.
Many users have expressed disappointment and anger at the company's decision, with over 300 influencers and prominent social media users threatening to boycott not only the beer company but also other Russian products. This incident serves as a profound reminder of the importance of cultural recognition and respect. To avoid offending or disrespecting sensitive topics or persons, people need to refrain from making drastic marketing decisions.
The Russian firm's choice to portray Gandhi's image on their beer cans is insensitive and impractical, designed to stir anger. There is hope that the company understands its blunder and takes action to address it.