Success Story of Volkswagen Vertus Sedan | Volkswagen Virtus: The Sedan That's Bucking the Trend and Winning Indian Roads
Published: April 10, 2024 02:37 PM IST
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Volkswagen Virtus
When the car sales figures for the last financial year were released, sedans recorded the lowest year-on-year growth. SUVs grew by 28% over the previous year, while sedans grew by just 6%. SUVs have a market share of 50.4% while SUVs account for only 9%. In the same situation, Volkswagen's Virtus is one of the sedans that has achieved unexpected success in India. What's behind that success story: Ashish Gupta, Brand Director, Volkswagen Passenger Cars India to 'Manorama':
1. Excellent performance, robust build quality, spacious interior, fuel efficiency, extensive list of features and modern design elements have contributed significantly to the popularity of the Virtus. We recently did a 24-hour endurance drive. The Virtus GT Plus DSG model clocked a national record of 4654.48 km in 24 hours. It really shows the German engineering expertise and DNA in our cars. Volkswagen has taken the lead in the sedan segment. Virtus ranks first in 16 critical markets of the country including Kerala and Tamil Nadu.
Ashish Gupta, Brand Director, Volkswagen Passenger Cars India
2. For Volkswagen lovers, there is the Virtus and the Tigun SUV. The Virtus is a sleek and sporty take on the concept car, while the Taygun SUV is at a higher level of design and ruggedness. Therefore, according to the user's interest, he can choose any of these.
3. While it is true that there is a market bias towards the SUV body style, there is another point to note. Sales of existing SUVs have remained almost flat. The main reason for the growth of the overall SUV market is the introduction of many new models. Looking at the sedan segment, there haven't been that many new launches. The growth we experienced when Virtus came in was very impressive. Virtus achieved 20% growth in the first year.
4. Higher variants of Virtus sell more. About 55%–60% of sales come from feature-rich, high-spec models.
Summary:
Volkswagen Virtus: The Sedan That's Bucking the Trend and Winning Indian Roads
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