Fossil Ends Smartwatch Era: Shifts Focus to Traditional Watches

Fossil Smartwatch Discontinuation

Fossil, the leading watch manufacturer, is discontinuing the production of smart watches. The company started manufacturing smartwatches in 2015. Q Founder is the first model. In 2021, the Fossil Gen 6 watch also hit the market. The company’s last smartwatch is the 2022 Gen6 Hybrid.

fossilgroup.com

Fossil’s absence from this year’s Consumer Electronics Show had sparked speculation. The company said that services for current users and software updates for the watch will continue.

Jeff Boyer, Fossil’s executive vice president, said the company will continue to focus more on areas such as traditional watches and jewelry. In any case, the exit of Fossil from the smart watch market will be a big advantage for companies like Samsung and Apple.

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